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Product Roles
2 year project
Emma Boyle: Lead Industrial Design, & Digital Strategy
Hudson Vantrease: Design Manager
Product Responsibilities
My role was creating the product along woth the digital strategy. Focusing on how the ball will live in the NBA 2K game and as an NFT.
Product Considerations
Working to create a product for the NBA 2K League that performs in the physical and digital world.
emma boyle
nba 2k league
DIGITAL & PHYSICAL BASKETBALL
Project Overview
The NBA 2K League has been growing in viewership and sponsorship but their product line didn't reflect the popularity of the
e-sports phenomenon. The NBA 2K L ball was created to exist as a physical product and in NBA 2K.
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