Product Roles
Emma Boyle: Industrial Design, & Product
Strategy
Daniel Hare: Mechanical & Aerodynamic Engineering
Tim O’Brien: Graphic Design
Product Responsibilities
My role in the omega football was the innovating on the traditional design of a football and implementing innovations into the product design. Focusing on
creating external technology, product identity, and customization options for different
leagues and organizations.
Product Considerations
Finding spaces in our current product line for performance innovation. Using MOI
technology we focused on spiral efficiency
and spin rate.
Project Overview
Wanting to innovate on enhancing spiral efficiency for athletes we created the Omega football. By moving weight to the middle of the ball, we were able to produce a dramatic increase in the ball’s spin rate. And a higher spin rate equals better performance.
omega football
PRODUCT & CREATIVE DIRECTION
emma boyle
REVTECH
Redistributed interior weight provides 3-8% higher spin rate, equates to 60 more RPM's for better accuracy, velocity and distance on every throw.
PRIME STITCHING
Middle finger and index finger stitching for throwing off-lace, quick release and ball security.
ACL LACING
Our Accurate Control (ACL) Laces are pebbled instead of smooth and provide more grip in all conditions.
RAPID BREAK-IN
LEATHER
Pre-treated leather reduces break-in time for a softer feel and easier grip.
SEWN-ON STRIPES
Patented stripes are composite material instead of paint and provide 82% more grip to aid release for more accurate throws.
CUSTOMIZATION
1
LOGO’s & TEXT
+ Add your team’s logo or additional text
2
COLORS
+ Customize colors and foils
3
MATERIAL
+ Select leather and laces
