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emma boyle
title shot basketball
TITLE IX EXHIBITION & PRODUCT DESIGN
Project Overview
For Title IX’s 50th anniversary an all Wilson female team created a mural to be displayed at 2023 NCAA Women’s Final Four, to commemorate the past, present, and future. The illustration was only in outline, to be brought to life in color by fans. From that Wilson created the Title Shot Basketball for the trailblazers to come.
Product Roles
Emma Boyle : UX/UI Design Lead
Traci Simple : Project Management
Emma Anderson : UI Design
Roberto Doumet Eljuri : Business Development
Diego Herrera : UX Design
Product Responsibilities
We aim to address users frustrations by creating an app that leverages users' detailed body measurements to provide personalized clothing recommendations.
Product Considerations
With the anniversary of Title IX, Wilson as an NCAA Partner wanted to create an experience for the Final Four tournament that would share the story of women in sport.
TITLE IX IS
HER STORY
Title Shot is a basketball made for you. It is about the voices, stories, and perspectives that made the passing of Title IX as beautiful and communal as this basketball
HONORED
Title Shot honors the trailblazers and torchbearers of Title IX. The Title Shot Basketball explores the past, present, and future of womens atheltics.
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