gen green product line
MATERIAL RESEARCH & DEVELOPMENT
emma boyle
Project Overview
Creation of a cross sport collection that features sustainability at the forefront of innovation. Gen Green is affordable while not giving up any performance benefits
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Product Roles
Emma Boyle : Material Development, Industrial Design, & Product Strategy
Nadine Lippa : Material Science
Julia Muscarelo : Graphic Design
Product Responsibilities
My role focused on using sustainable suppliers to develop a new material with our manufacturing that would result in our rubber products having a high recycled content. I also was in charge of the product strategy of all products and how they came to market.
Product Considerations
Finding spaces in our current product line for material innovation and new manufacturing processes for a more sustainable approach. Fulfilling the needs from the consumer for premium products for environmentally conscious consumers
MADE IN PART WITH RECYCLED MATERIALS, THE GEN GREEN COLLECTION IS SUSTAINABLE INNOVATION AT PLAY
REPURPOSED PLASTIC
Select Gen Green products are composed of the equivalent of at least 2.75 repurposed plastic water bottles
SUGAR CANE LINER
Select Gen Green products feature internal liners made with 40% sugar can EVA, a sustainable material
RECYCLED RUBBER
Select Gen Green products feature cover materials that are at least 30% recycled rubber
MATERIAL FEATURES
2
1
4
3
DRV PRO ECO
BASKETBALL
1
NBA PRO SEAMS
+ Inspired by todays NBA Game
2
TACKSKIN
+ Extra cushioned layer
+ Creates ultimate grip all conditions
3
RECYCLED MATERIAL
+ Latex gloves recycled for a more sustainable cover
4
INFLATION RETENTION
+ Performance bladder retains air pressure
+Extends performance
1
PURE FEEL
+ Enhanced cover material
3
RECYCLED MATERIAL
+ Latex gloves recycled for a more sustainable cover
2
TACKSKIN
+ Extra cushioned layer
+ Creates ultimate grip all conditions
4
INFLATION RETENTION
+ Performance bladder retains air pressure
+ Extends performance
2
3
1
STRIDE PRO ECO
FOOTBALL
1
PREPPED FEEL COVER
+ Game-Ready out of the box
2
RECYCLED MATERIAL
+ Recycled PET material creates a more sustainable cover
3
INFLATION RETENTION
+ Performance bladder retains air pressure
+Extends performance
FORGE PLUS ECO
FOOTBALL