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Flex Vibe 

Capstone Project

 

10 week project 

Designed by Emma Boyle

March-June 2018

wanting to explore sexuality and sexual education of young adults, there was an immediate appearance of the lack of communication and knowledge when it comes to intimacy. 

I want to learn more about my own sexuality, but there is stigma in our society that makes the subject taboo.

"

what did people already know?

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Of people did not feel prepared for sexual
activity after their sex ed

Of people did not feel comfortable or
knowledgeable about their bodies after their sex. ed

Of people wish they had learned more...

based off these statistics there was a surprising a disconnect

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based off the voices of these young women... it became imperative to create a product based on their needs.

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Explore

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Understand

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Communicate

“ I want to be able to explore, make
mistakes, have a relationship with my body without judgment.”

“Most women feel unprepared when it comes to knowing their own needs before
participating in intercourse”

Communication is key in healthy
relationship but when it comes to sex even
long term couples struggle”

wanting to get advice I reached out to some professionals...

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Megan A. White, PLLC

Clinical Social Work/Therapist, MSW, LICSW, PLLC specializing in LGBTQ community, non-traditional family/relationship structures and those with alternative sexual practices.

"I am a big advocate for sex positive sex ed for the appropriate age because we are not taught how to communicate about sexuality at all."

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Introducing Flex

Packaging Design

Packaging made with labels and color scheme. Flat pack design made with insert to hold the flex vibe in place. 

Hylite Football

With the rise of participation in non contact youth and female football. This product was designed to ease the entry into the sport with added grip points, improving hand alignment, and high visibility 

2 year project 

Lead Design by Emma Boyle

Graphic Design: Tim O'Brien

Business: Dan Kolcun

With youth leather business dropping year by year and youth composite business steadily increasing. We found a gap in the market to create a product that is designed for youth players

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I want a  game football that will help my son, and his teammates, throw correctly, catch and carry the right way.” 
 -  Ben Bailey, flag coach

FINDING THE GAP

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THIS TOLD US THAT THERE IS A NEED FOR CREATING A YOUTH FOCUSED PRODUCT THAT ADDRESSES THE CONCERNS OF OUR CUSTOMERS

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GRIP

“When teaching our pre-middle school players the fundamentals of football, throwing the ball correctly and catching the ball are our biggest challenges

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HAND PLACEMENT

Kids learn better visually, so to be able to point to an area of the ball and have them understand the technique so much faster

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YOUTH
FOCUSED

In every offensive system, the QB is the focus. The sooner you can have a kid to learn to throw the better

GOAL: TO CREATE A YOUTH AND FEMALE FOCUSED FOOTBALL ON GRIP AND HAND ALIGNMENT

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SOCIAL CHANNELS

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